Numerous tips even more than so far the Internet can take advantage of the Internet expert Stephan Schmatz is such as catering and accommodation establishments in his "Web success guide tourism", the free of charge can be downloaded. Quite a few of the tips can be realized without much effort, others require ongoing support, but much of successful customer acquisition and customer retention contribute. Many of his ideas can be useful even for those who are active in other sectors. "For gastronomy and hotel business a Web presence, although one of the standard, yet many potentials are not used" regrets Schmatz. With its "Web success guide tourism" the Web expert would like to confront the and help companies uncover untapped potentials in the website, and to use. The "Web success guide tourism" can be downloaded as an e-book in PDF as well as in PRC format. The Mobipocket PRC format allows you to read this e-books on mobile devices such as PDAs or Smartphones. The e-book is free to download is no registration necessary. Stephan Schmatz (32), graduate of the postgraduate course "Tourism management and leisure industry" at the IMC Krems University of applied sciences is owner of an advertising agency with a focus on sleep in Krems on the Danube, serves customers in Austria, Germany, of Switzerland, and the United States. Furthermore, he is working as lecturer in several institutions, such as for example the Danube University Krems.